Adapting Scripts to a Text

YOU CAN TEXT

These are suggestions to follow with a text message. You will want to determine your purpose for reaching out and change the messages accordingly.

Hey! My name is (name) and I am a part of (company name). I’d love to chat about (your recent listing, CMA of your home, finding the right home for you).

Hi, this is (name, if necessary). I wanted to send some exciting news. I am thrilled to be working in real estate now! There is so much going on in the market and would love to share. If you or anyone you know has an real estate needs I’d be happy to help! Give me a call when you get a chance.

ASK OPEN-ENDED QUESTIONS

If you ask targeted open -ended questions, you can better connect and gather more personal information to best service their needs.

INCLUDE AN ITEM OF VALUE OR CALL TO ACTION

A link to your website
Offer them an updated Comparative Market Analysis.
If they're a homeowner, offer them information of value, something in exchange for that conversation

IF THEY RESPOND, "NO THANKS!"
So nice to connect with you. Please do let me know if you or anyone you know has any real estate needs or questions about the current market, I’d be happy to help!

IF THEY RESPOND, "I'D LIKE TO TALK TO YOU ABOUT ________.”
That’s great! So nice to hear from you. I can certainly help with ________.”

Most people prefer texts over phone calls. You can adapt your scripts to text messages and still be impactful. If you are concise, speak conversationally and make the message personal, you can expand your SOI and make a connection that could lead you to find a new buyer or seller.

You are free to use the recommended best practices in these materials for your consideration. These scripts are not intended to be used verbatim, and they should always be modified for accuracy.
If you choose to make contact by phone or text (i) check phone numbers against the federal DNC registry, any applicable state DNC list and your company DNC list (ii) do NOT use autodialers and (iii) do NOT use artificial voice or pre-recorded messages, this includes those you haven't spoken to in a while. Emails must follow the rules. Emails must be clear it is a solicitation and provide the consumer with an opt-out. Also, before calling or texting referrals, those numbers need to be checked against all applicable DNC lists. Get prior, express, written consent before texting or using artificial or prerecorded messages.