top of page

Agent Scripts Library

F.O.R.D. Model

YOU CAN ASK


FAMILY

  • How did you meet? (if you are meeting a couple for the first time)

  • How old is your son/daughter?

  • Do you have any siblings?

  • Did you grow up in this area?

  • What brought you to (name of town)? (If they didn’t grow up there)

OCCUPATION

  • What do you do for a living?

  • How do you like working at _____?

  • What’s your favorite part of your job?

  • What made you interested in becoming a _____?

  • Do you work remotely?

RECREATION

  • What do you like to do for fun?

  • Do you have a favorite sports team?

  • Have you watched (or read) ______(popular show/book)?

  • What are you up to this weekend?

  • Have you and your family gone on any recent vacations together?

DREAMS

Keep in mind that these questions often lead to deeper answers, so you may want to wait until you’ve established more rapport before asking too many questions related to this topic.

  • Where would you like to travel?

  • What’s something you’d like to try in the future?

  • Would you ever consider trying _____ (particular hobby or activity)?

  • Where do you see yourself in five years?

  • What brings you joy?

As a real estate agent, you want to master small talk, make connections, meet new people, be outgoing, and talk about real estate—without seeming pushy. The F.O.R.D model is a tool to be able to connect with people and naturally lead the conversations to real estate.

You are free to use the recommended best practices in these materials for your consideration.  These scripts are not intended to be used verbatim, and they should always be modified for accuracy.  
If you choose to make contact by phone or text (i) check phone numbers against the federal DNC registry, any applicable state DNC list and your company DNC list (ii) do NOT use autodialers and (iii) do NOT use artificial voice or pre-recorded messages, this includes those you haven't spoken to in a while. Emails must follow the rules. Emails must be clear it is a solicitation and provide the consumer with an opt-out.  Also, before calling or texting referrals, those numbers need to be checked against all applicable DNC lists.  Get prior, express, written consent before texting or using artificial or prerecorded messages.

bottom of page