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Agent Scripts Library

I Want To List At A Higher Price

YOU CAN SAY

From what I'm hearing you say, your concern is that if your house sells fast, you'll wonder if you should have priced higher. 


I understand your concern. You're hearing that houses are selling fast and above asking price and there's a lack of supply of listings to choose from right now. 


Many sellers right now are feeling the same way and were uncertain of where to set the right price. 


In my experience, when other agents see that a home is priced high in the beginning, that will tell them that the sellers may be unrealistic and not motivated. The agents may interpret this as troublesome when it comes to getting the deal closed. 


If we need to lower the price later, all the ready, willing and able buyers will have bought another home, and we may lose out on some highly qualified buyers. If we can decide on a list price based on what the market is telling us, we have the best chance of getting a lot of competition and potentially multiple offers, right? 


OR

In my experience, marketing your home at the right price is critical in achieving your goals of selling. Let's see what the market is saying about your property. (Insert data on the seller’s property within the market. 


This is important to you because the pricing decision is the most critical decision you will make. My job is to provide you with the best information to make this decision. 


I'll lay out everything you need to know. The benefit to you is having a complete understanding so you can make the most informed and profitable decision. 


Can you see why this would be important?

Sellers may feel inclined to want to price their homes over the CMA, either due to their concern for underselling or from what they have heard in the media about the current real estate market. Demonstrate to the seller how pricing their home appropriately in relation to the CMA creates a sense of urgency for informed buyers and can motivate other agents to encourage buyers to look at their home.

You are free to use the recommended best practices in these materials for your consideration.  These scripts are not intended to be used verbatim, and they should always be modified for accuracy.  
If you choose to make contact by phone or text (i) check phone numbers against the federal DNC registry, any applicable state DNC list and your company DNC list (ii) do NOT use autodialers and (iii) do NOT use artificial voice or pre-recorded messages, this includes those you haven't spoken to in a while. Emails must follow the rules. Emails must be clear it is a solicitation and provide the consumer with an opt-out.  Also, before calling or texting referrals, those numbers need to be checked against all applicable DNC lists.  Get prior, express, written consent before texting or using artificial or prerecorded messages.

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