My Friend/Family Member Is An Agent

FOR THE FEEL, FELT, FOUND TECHNIQUE YOU CAN SAY

I understand exactly how you feel. If I were in your shoes, I would feel the exact same way.

I've worked with many clients in the past that initially felt obligated to work with a friend or family member that was a licensed real estate salesperson.

What I found is that meeting with more than one agent allows you to make the most informed decision about working with the right agent who knows the market, has good working relationships with other agents in the marketplace, and can maximize buyer interest in your listing, which will net you the most amount of money at the end of the day.

Can you see how this might benefit you?

FOR THE BENEFITS STATEMENT YOU CAN SAY

In my experience, it's always wise to interview more than one agent before listing your house.

This is important because choosing the right agent to represent you and the sale of your property is one of the most important decisions you can make.

My job is to provide you with the best information based on analyzing up-to-the-minute market conditions, leveraging my extensive knowledge of the area, as well as my relationships with other agents in the area.

The benefit to you is the ability to make the most informed decision to maximize buyer demand for your property so you get the most amount of money from the sale of your home.

Can you see why this would benefit you?

The Feel, Felt, Found Technique and the Benefits Statement are two approaches to owning objections. The Feel, Felt, Found Technique may resonate more with an emotions-based client, while the Benefits Statement may resonate better with a client who is more practical in their thinking. Both techniques highlight how your expertise sets you apart from other real estate agents and why they should choose to work with you.

You are free to use the recommended best practices in these materials for your consideration. These scripts are not intended to be used verbatim, and they should always be modified for accuracy.
If you choose to make contact by phone or text (i) check phone numbers against the federal DNC registry, any applicable state DNC list and your company DNC list (ii) do NOT use autodialers and (iii) do NOT use artificial voice or pre-recorded messages, this includes those you haven't spoken to in a while. Emails must follow the rules. Emails must be clear it is a solicitation and provide the consumer with an opt-out. Also, before calling or texting referrals, those numbers need to be checked against all applicable DNC lists. Get prior, express, written consent before texting or using artificial or prerecorded messages.