Online Lead Follow-Up

EMAIL TIPS

Speed to lead- respond within 5 minutes to an inquiry
Keep your emails short- a few sentences at most
Make your emails sound conversational- read your email out loud before sending!
Use the subject line to peak interest – give them something to wonder about/question
Send emails on Monday mornings
Long-term follow-up: online leads take an average of 18 months to convert

YOU CAN WRITE

SUBJECT LINE: Will This House Work for You?

MESSAGE:

This listing hit the market today, and I wanted to get it right over to you.

As of today, there are four homes listed in your search area and price range.

On average, they're selling within 11 days.

If you’re interested, I'm scheduling showings for this afternoon and can easily add this to my list.

It’s frustrating when you respond to a buyer inquiry on a specific listing, and then you never hear from them. Many agents give up after their first or second attempt at following up with an online lead. You can increase your chances of converting an online lead to an actual conversation with an efficient, informative email script.

You are free to use the recommended best practices in these materials for your consideration. These scripts are not intended to be used verbatim, and they should always be modified for accuracy.
If you choose to make contact by phone or text (i) check phone numbers against the federal DNC registry, any applicable state DNC list and your company DNC list (ii) do NOT use autodialers and (iii) do NOT use artificial voice or pre-recorded messages, this includes those you haven't spoken to in a while. Emails must follow the rules. Emails must be clear it is a solicitation and provide the consumer with an opt-out. Also, before calling or texting referrals, those numbers need to be checked against all applicable DNC lists. Get prior, express, written consent before texting or using artificial or prerecorded messages.