Prequalify Potential Sellers

YOU CAN SAY

MOTIVATION

Why are you selling?

Where are you moving?

How soon do you need to move/be there?

What’s most important to you—price, timing, easy transaction? Something else?

ABILITY

How much do you owe on the property?

How much of the proceeds from this home do you plan to use in the purchase of your next home?

EXPERIENCE

Have you ever sold a home before? (if yes) In this area?

What did you like least and most about that experience and about the other real estate agents you have worked with?

PROPERTY CONDITION

I’m really looking forward to seeing your home—can you tell be a little about it?

Have you made any upgrades or improvements? A remodeled kitchen, for example?

What’s your favorite feature?

PRICE

How much are you hoping to get for the property?

How did you come up with that number?

Your listing presentation starts with your first conversation with the seller—asking questions to understand their motivation, ability, experience, property condition, and price expectation in order to create solutions to help them get what their emotional draw is to sell their home.

You are free to use the recommended best practices in these materials for your consideration. These scripts are not intended to be used verbatim, and they should always be modified for accuracy.
If you choose to make contact by phone or text (i) check phone numbers against the federal DNC registry, any applicable state DNC list and your company DNC list (ii) do NOT use autodialers and (iii) do NOT use artificial voice or pre-recorded messages, this includes those you haven't spoken to in a while. Emails must follow the rules. Emails must be clear it is a solicitation and provide the consumer with an opt-out. Also, before calling or texting referrals, those numbers need to be checked against all applicable DNC lists. Get prior, express, written consent before texting or using artificial or prerecorded messages.