Provide A Comparative Market Analysis

YOU CAN SAY

Hi, (homeowner name), this is (your name) affiliated with (company).

I am contacting all the homeowners on (street name) to provide everyone with an updated comparative market analysis on their homes.

This is really important because the value of your home has most likely gone up significantly over the last year due to the massive shortage of listings for sale right now, and a huge demand from buyers wanting to take advantage of low- mortgage interest rates.

The median sales price and liquidity alone has increased over (percentage) since this time last year. And you can either take advantage of any equity you have built or profit from selling in the current market conditions.

I'll research the most recently sold homes and what's on the market to determine the most current market value for your property. The benefit to you is that staying informed about the value of one of the largest assets you own is really smart.

Can you see why this would be important information for you to know? If you give me a couple of details about your property, I can send out your updated CMA right away.

You can prospect for potential listings by demonstrating the value of a homeowner’s home in relation to the current market trends. Utilizing a Benefits Statement in conversation demonstrates the value of a CMA to the homeowner and showcases your skillset as their potential real estate agent.

You are free to use the recommended best practices in these materials for your consideration. These scripts are not intended to be used verbatim, and they should always be modified for accuracy.
If you choose to make contact by phone or text (i) check phone numbers against the federal DNC registry, any applicable state DNC list and your company DNC list (ii) do NOT use autodialers and (iii) do NOT use artificial voice or pre-recorded messages, this includes those you haven't spoken to in a while. Emails must follow the rules. Emails must be clear it is a solicitation and provide the consumer with an opt-out. Also, before calling or texting referrals, those numbers need to be checked against all applicable DNC lists. Get prior, express, written consent before texting or using artificial or prerecorded messages.