Selling In An Aggressive Market
YOU CAN SAY
First of all, I am sure you are aware of the fact that you and I do not determine what your home will sell for. The market decides, depending on what a buyer is willing to pay.
There are currently(number) homes for sale in your area. Each month approximately(number) homes in your area sell. That means if no other homes come on the market, we have a(number) month supply of inventory.
Plus, (number) additional listings come on the market each month in your area.
If I were to print a one-line printout from MLS/listing system with all the homes for sale, the list would be (number) feet long!
Currently only (percent) of listings are going under contract. Most homes are priced 10 percent or more above market value, one-third are between 5 percent and 10 percent above market value, and the rest are between market value and 5 percent above.
Which homes do you think all buyers want to see first? Of course, they want to see the best priced homes. They all do!
If you were a buyer, which homes would you want to focus on? Of course, you would.
Only (percent) of the inventory is sold each month. The ones that are moving are the ones that are priced properly. With (number) homes on the market, we want to be one of the (number) homes that sell!
Because of this, the market is recommending that we list your home tonight at a price between $(amount) and $(amount). Based upon this information, what price are you comfortable positioning your home for sale?
Let’s go ahead with the paperwork and take advantage of the fact that most of your current competition is overpriced!
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