Strategizing With The Seller

YOU CAN SAY

Buyers today ultimately determine what a home will sell for by what they are willing to pay.

I want to make sure that your initial market position will excite the buyers strongly enough, so we can generate multiple showings and hopefully produce multiple offers. I call this an “impact” price. This strategy is the best way to help you net the highest possible price with the fewest days on the market.

Let’s first look at homes most similar to yours in the area currently on the market and that are not selling, and then homes that have recently sold, revealing what buyers have actually paid for homes that are most similar to yours. This will tell us which homes were perceived as a value and those that were not.

Based on this data, where do you think we should position your home?

The market is suggesting a position sale between $________ and $________. If this is the correct number, your home should be sold in ______ (range) of days.
If your home is not sold in _____ (range) of days, I will update the market analysis and see if we need to discuss repositioning the price.

Are you comfortable with this strategy? It’s been proven to help sellers get the maximum price, no matter what the market is doing.

Let’s go ahead and list your home at the “impact” price of $__________. By doing so, you are making a wise business decision.

It is important for sellers to know that buyers strongly determine the price of a home. Your job as the agent is to help the seller strategize to be able to sell their home at a profitable price while also enticing the buyers on the market to make an offer.

You are free to use the recommended best practices in these materials for your consideration. These scripts are not intended to be used verbatim, and they should always be modified for accuracy.
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