YOU CAN SAY

STEP 1: ASK FOR THE TOUR

Can you take me on a tour of your home and share what you love about it? Let’s start with the outside and work our way to the end with the kitchen. 

You said you’re moving to (name of destination), yes? 

And you want to be there by (time frame), correct? 

And you said you wanted to get (amount)?

STEP 2: ALLOW THE SELLER TO DICTATE THE STARTING POINT

Some of the great things about working with me is I am very knowledgeable about this neighborhood and market, I understand how properties need to be marketed to find buyers, and I create strategies on pricing based on your needs and timeframe with the sale. 

We will talk about all three—price, marketing, and my track record and experience. 

Based on these three things, what’s most important to you? Yesterday, when we spoke you mentioned marketing was most important to you, would you like to start there? 

STEP 3: CONVEY MARKETING STRATEGY

Before I list some of the unique things I will do to market your property, let me share the basic marketing I and most other agents do to market properties. Just like other agents, I will list in the MLS which automatically syndicates to thousands of real estate websites, put it on social media, and create a flyer to send to my database. 

Your property will be one of the 30,000 properties in the MLS where there are 7,000 agents. With those numbers, it takes a bit of luck that the right agent sees your property at the right time in the MLS. I don’t want to leave the sale of your property up to chance. 

I will proactively work the MLS by identifying the top 20 agents that have sold properties in the last year in your community, in this section of town, and in your price range to call and personally check in to see if they have any buyers and will keep the property in mind. Reaching out to the agents who specialize in this market will create more demand and more showings than the MLS will create. 

The more showings I can get for your property, the faster it will sell. 

Not only will I reach out to the top agents working in your section of town to tap into their buyers, I will also proactively reach out to my buyers. 

I did some research for our meeting and identified 76 buyers actively searching for properties on our website. Once I have the listing in the MLS, I will text or email a link to them. Then I will personally call them to tell them about your property. 

STEP 4: DISCUSS PRICING

(Share Comparative Market Analysis) 

Based on this information, I think we would agree that your property could sell anywhere from $460K to $500K and the difference between getting $460K and $500K is time. 

The data tells us the properties that sold at the lower end of this range sold faster. If you are more motivated by time, then we will want to go to the lower range. If you are more motivated by money, then we will want to go with the higher range. If you prefer a blend, we will want to go with the middle price. 

Which strategy do you feel would work best for us? 

Based on the few conversations we’ve had about your goals; I would have picked that option too. 

STEP 5: CLOSE FOR A SIGNED AGREEMENT

Are you ready to get started? 

Together we chose a strategy, and I will execute that strategy immediately. I want you to feel comfortable and confident I will stay in communication with you. And at any point, when something should change in the market, be assured that I will call you and we will revisit our conversation. 

Does that sound good?